A tailor-made accompanimentle 13 December 2019

A new example of the support of INESSENS in the development of new products. The commercial sector Val de Loire, Alexis PRIOU, accompanied Mr. CHAIGNEAU in the development of the dressing of his new red Vermouth. The outline of the project by Benoît CHAIGNEAU, founder of Distiloire: "I wanted to go to a neo-retro universe for this product. I wanted it to be different from what it is currently doing while keeping the Vermouth spirit. »Our creative department, Atelier 7, has worked on the fineness of the highlighted elements, on the freshness brought by the support used as well as on a graphic universe which mixes the usual codes of this type of product with the codes expected by the consumers current.
Today a unique product, tomorrow a unique range.
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