News of the group
The Return of Craftsmanship in the Age of AI
What if imperfection became the new luxury in the age of artificial intelligence? Perfect images, optimised copy, instant creativity… AI is transforming the creative industries at an unprecedented pace. In a matter of seconds, it can generate visuals, concepts,...
When the Label Tells the Story of the Terroir: The Vignerons d’Argeliers Range
Nestled in the heart of the Minervois, La Languedocienne winery and its winemakers, better known as Vignerons d'Argeliers, cultivate a 2,000-hectare estate in the Aude region. This cooperative, deeply rooted in its terroir, has created a distinctive wine range...
The Wines of Nicolas Belmas, Illustrated and Dressed by Inessens
Nicolas Belmas is a winemaker based in Montréal-de-l'Aude, the very same village as ASET, our first printing site. This close connection was important and is reflected in the care devoted to these two labels. It is also where Isabelle Evenat, our illustrator and...
Abbotts & Delaunay: Two Languedoc Wine Labels Printed by Inessens
Abbotts & Delaunay is a wine house specialising in premium AOC wines from the Languedoc-Roussillon region. For the Grenache Blanc–Vermentino and Grenache–Syrah cuvées in their Languedoc range, we worked with Tinto Gesso, a recycled paper, enhanced with a glossy...
The common mistakes to avoid when designing a wine label
Introduction In an increasingly competitive wines and spirits market, the wine label plays a decisive role in the purchasing decision. As the consumer’s first point of contact with a product, it must capture attention, communicate the brand’s identity and reassure...
The Talès Collection: Ten Labels to Celebrate Summer
From aperitifs and barbecues to sushi nights and cheese boards, the Talès collection is designed to accompany every summer gathering. This range of ten vibrant and festive labels was created by Domaine Talès, located in Entrechaux, in the Vaucluse region at the foot...
The Carignan “125” Label – Domaine du Sacré-Cœur
Domaine du Sacré-Cœur is a family-run winery located in Assignan, Occitanie. Their Carignan "125" takes its name from the age of the vines: just over 125 years old. It is a dry, straightforward and authentic wine, with no artifice. The label was designed to reflect...
Jeriko Serum
For Jeriko’s Lumin D-Boost Serum, we designed the entire packaging solution, including both the bottle label and a rigid folding carton, combining elegance, functionality and technical excellence. The challenge was to create packaging that embodied the codes of...
The Zéphyr range, a flagship collection for our client Bordeaux Families
Our printing house, Digit Labels, is proud to have supported our client Bordeaux Families, alongside the creative agency Brand To Design, in the development of its labels. The Zéphyr range embodies an elegant and refined universe, expressed across three vintages and...
Print vs Digital: A Strategic Alliance for Packaging
Historically, packaging had one primary function: to inform. Ingredients, origin, product name, legal notices… all indispensable elements to reassure consumers and guide their purchasing decisions. Today, that role is evolving profoundly. With the rise of digital...