After the frost, the Matin Blanc reveals itself… and gives an unexpected wine, with a surprising history. After 4 years of successive frost, Les Vignerons du Brulhois will harvest the grapes from their young plot of white for the first time. This is how their latest Matin Blanc cuvée was born. In a new style and with an atypical blend, this white wine combines grape varieties such as Viognier, emblem of a prestigious appellation in the South East of France and rather unusual in the South West, Gros Manseng and Sauvignon. Only 5,400 bottles of this confidential cuvée were produced this year.
Our client opted for a deliberately minimalist and trendy dressing. Delphine Leuillet, their commercial director says: “When Alice Vidal presented the creative project to us, we were immediately won over by her proposal. The name of the MATIN BLANC cuvée naturally gave rise to a watercolor illustration whose vaporous lines evoke the spring frost. The choice of colours, the structure of the paper, and the minimalist design give this covering a natural and poetic elegance”.