Our client Elodie Naslin, the Marketing Director of Grandes Distilleries Peureux-Massenez, explains how their new label has been created and why they chose our special Natural Canvas : “To carry out the product development of Djebenah Buna®, we called on Inessens to assist us in a label with the most raw, natural appearance possible…this product being a premium coffee liqueur, the inspiration for the material of the label was guided by the bags traditionally used to transport coffee: canvas bags. This natural canvas, offered by Inessens, perfectly enhances the product and reinforces its identity and high-end positioning.
From the selection of the paper to the BAT machine, we were able to rely on the know-how and expertise of this printer… who, through various projects together, is more like a referent on the choice of current label materials a simple printer. “
PRODUCT FOCUS : DJEBENAH BUNA
