News of the group
Folia Paris: Bringing Natural Limestone to the Label
Folia Paris is a French fragrance brand that combines olfactory creativity with a strong commitment to sustainability. To dress the bottles in its perfume collection, we printed labels that faithfully recreate the texture of the natural limestone cap. How?...
Premium folding cartons: the perfect showcase for your brand
In the worlds of wine, Champagne, spirits, cosmetics and gourmet food, packaging has become a powerful communication tool. Long before consumers discover the product itself, it is often the folding carton that captures their attention, creates desire and communicates...
Beaux Parleurs by Charles & César: Our Labels Printed in Cognac
At our Bidoit printing facility in Cognac, we produced the labels for the Beaux Parleurs range, created by Charles & César, a Bordeaux-based wine house founded in 2020 by brothers Charles and César Larraqué. Their ambition is to make wine more approachable and...
C de Camplong: A rosé label brought to life through debossing
Debossing lies at the heart of this project, produced by the teams at our Roy print shop for Les Vignerons de Camplong. Applied across the entire left-hand side of the label, this selective pressure technique creates visual structure while delivering an immediate...
The Return of Craftsmanship in the Age of AI
What if imperfection became the new luxury in the age of artificial intelligence? Perfect images, optimised copy, instant creativity… AI is transforming the creative industries at an unprecedented pace. In a matter of seconds, it can generate visuals, concepts,...
When the Label Tells the Story of the Terroir: The Vignerons d’Argeliers Range
Nestled in the heart of the Minervois, La Languedocienne winery and its winemakers, better known as Vignerons d'Argeliers, cultivate a 2,000-hectare estate in the Aude region. This cooperative, deeply rooted in its terroir, has created a distinctive wine range...
The Wines of Nicolas Belmas, Illustrated and Dressed by Inessens
Nicolas Belmas is a winemaker based in Montréal-de-l'Aude, the very same village as ASET, our first printing site. This close connection was important and is reflected in the care devoted to these two labels. It is also where Isabelle Evenat, our illustrator and...
Abbotts & Delaunay: Two Languedoc Wine Labels Printed by Inessens
Abbotts & Delaunay is a wine house specialising in premium AOC wines from the Languedoc-Roussillon region. For the Grenache Blanc–Vermentino and Grenache–Syrah cuvées in their Languedoc range, we worked with Tinto Gesso, a recycled paper, enhanced with a glossy...
The common mistakes to avoid when designing a wine label
Introduction In an increasingly competitive wines and spirits market, the wine label plays a decisive role in the purchasing decision. As the consumer’s first point of contact with a product, it must capture attention, communicate the brand’s identity and reassure...
The Talès Collection: Ten Labels to Celebrate Summer
From aperitifs and barbecues to sushi nights and cheese boards, the Talès collection is designed to accompany every summer gathering. This range of ten vibrant and festive labels was created by Domaine Talès, located in Entrechaux, in the Vaucluse region at the foot...