Our client Domaine de la Haille wanted to modernise the label of its Pure White 00 Armagnac. Their wish was to dust off the traditional codes of Armagnac to reach a younger public, fond of cocktails.
Thanks to the format, which brings a playful side, he revisits the Blanche by proposing recipe ideas for all tastes.
A clever way to promote a product, while revealing tips for its use!

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