These labels were printed digitally by our Bordeaux printing house, Digit Labels and they are based on the technique of variable data which makes it possible to have 6 slightly different labels for the same wine.
Here the little fish, drawn by our client’s daughter, change color from one label to the other. The child’s drawing come to life. We managed to create a strong range effect. The hot gold tool is common to the 6 models.
With variable data, shelf visibility is improved with better product animation. The only limit is related to the creation of each label.

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