Conceived as a truly immersive sensory experience, this packaging project draws inspiration from the world of the gods of Greek mythology, whose names embody each fragrance. The visual identity and finishes have been designed to convey this mythological dimension : noble, timeless, and steeped in grandeur.
Produced on a carefully selected textured paper, the packaging combines several premium printing and finishing techniques, including hot foil stamping and embossing. These processes bring out the graphic details, play with light, and lend relief and texture to the piece, reinforcing its premium, sculptural quality.
The opening concept has been conceived as a symbolic gesture: the packaging reveals itself gradually, as though one were slowly undressing the fragrance. As the case is opened, the scent appears at its centre, a precious essence unveiled at the heart of a ritual.
This project supports the brand in the design of its complete secondary packaging suite around the fragrance: the perfume carton, the scent strip booklet, the blotter cards, the display easel, and the sample holder card. Each element has been developed to create a strong visual cohesion and to deliver an elegant, immersive brand experience, inviting discovery of the fragrances inspired by the deities of ancient Greece.