In the world of cosmetics, where brand image and customer experience are paramount, the label is no longer content to be a simple information medium. It is becoming a genuine communication tool, capable of conveying the brand’s history, its values and advice on how to use it. Inessens offers an innovative solution with the peel off label, a multi-page format that reinvents the way of communicating about a product while complying with legal constraints.
A versatile format to enhance the product experience
The peel off label is an ingenious format that unfolds to offer several pages of information, often presented in the form of an accordion or peel off label. This format allows brands to maximise communication space while remaining compact and functional. Unlike traditional labels, which are limited to a single side, the peel off label offers considerably more space. It can be up to 9 pages long, with the option of including a textured front page if desired.
This extra space can be used to tell the story of the brand, explain the ingredients and their benefits, give advice on how to use them, or detail the company’s ethical commitments. The peel off label becomes a truly interactive experience, enriching the relationship between the brand and the consumer.
As Christelle Dubois, Marketing Director at Inessens, points out: ‘It allows us to communicate about the brand, food and wine pairings, the terroir… And the first page contains all the compulsory legal information. There is a real demand for this type of multi-page label, as the amount of legal information to be included on the back label severely limits any other form of communication.’
A growing trend in the cosmetics sector, where transparency and trust are essential, peel off labels are becoming increasingly popular. They enable brands to stand out from the crowd by offering a more immersive and informative customer experience. This innovative format meets both legal requirements and consumer expectations, providing detailed content while reinforcing the brand’s image.
Of course, the peel off label is not exclusive to the cosmetics sector: it can also be adapted to wines, spirits and even the pharmaceutical industry, offering maximum flexibility to meet the needs of different sectors.