In this third episode, we have the pleasure of giving the microphone to Amandine Fleurot and Alexandra Parfus, from the Ravoire family marketing team. They share their enthusiasm for this innovation, which fits perfectly into their Maison Ravoire range.

A stronger commitment to the environment

For several years now, the Ravoire family has been adopting a re-use approach through the use of washable labels, the fruit of their collaboration with Inessens. Today, they’re taking it a step further by being the first to benefit from our brand new hot foil technology in 100% recycled PET, developed with our partner LC Trade.

Their testimonials

Alexandra: ‘Famille Ravoire was chosen by Inessens to be the first to use a brand new hot foil technology in 100% recycled PET, offered by their supplier LC Trade. This project is part of our Maison Ravoire range, which we already integrated into a re-use approach a few years ago, thanks to the use of washable labels developed by Inessens. This ensures continuity with this global approach.
Amandine: ‘This new partnership is a perfect illustration of an approach that combines innovation, environmental commitment and excellence.’
Alexandra: ‘What’s more, it meets our aesthetic challenges, enabling us to achieve our commercial objectives while preserving the quality of our products and their packaging. As a result, we can continue to market our Rhône wines listed in this range.
Amandine: ‘Finally, this initiative positions us as forerunners in this approach, while meeting consumer expectations ever more effectively.’

Watch their testimonials on video! 👇