French Cowboy is a young perfume house launched in late 2025 in Paris, which challenges the conventions of the industry with audacious fragrances, co-created with young talents from gastronomy, the arts, dance…
Their approach: modern and accessible perfumes; conceived with the exacting standards of Haute Parfumerie, whilst reinventing its codes and language.
For their first two fragrances, Mezcal Chocolat and Pear Pavlova, we supported the brand across all packaging elements: labels printed at HAAS Etiquettes, boxes and sample cards produced at Inessens Grasse.
The challenge? To rise to the occasion of a visual universe that breaks the mould. French Cowboy’s ultra-colourful visuals and uninhibited graphic identity demanded meticulous execution across all media.
From colour accuracy to finishes, every detail was carefully considered to convey the singular energy that forms the brand’s DNA.
A project that reminds us why we love this profession: bringing to life universes with real character.
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