At INESSENS, we love pushing the boundaries of packaging… and the “Midi Minuit” project is a perfect example. A rosé wine in a can—fresh, stylish, and above all, dressed in a transparent paper can label that’s impossible to ignore!
A modern wine in a bold format
Wine in a can is shaking up the traditional tasting experience. Practical, portable, and trendy, this format appeals to a new generation of consumers. But to truly make an impression, the label has to live up to the product: original, refined, and perfectly suited to the aluminum surface.
That’s where INESSENS steps in, with an innovative labeling solution.
A transparent paper can label: the choice of modernity
“Midi Minuit” features a transparent paper label, printed by our Étiquettes de Provence house, with color approval carried out at our Roy site. The result is crisp, luminous, and subtly reveals the texture of the can—creating a highly sought-after “no-label look” in the world of premium design.
🎨 This type of label offers a minimalist visual that blends seamlessly with the packaging, while ensuring perfect legibility – a subtle balance of sophistication and visual impact.
A collaborative creation
This project was made possible through a smooth and creative collaboration between:
- Borélis (formerly Cave de Bonnieux), the originator of the wine and brand identity,
- Our INESSENS teams, experts in can labeling and transparent materials,
- Étiquettes de Provence, for high-quality printing,
- And the Roy site, for rigorous color control.
This synergy brought to life an elegant can that catches the eye at first glance.
In a nutshell
With its transparent can label and sleek design, “Midi Minuit” perfectly embodies INESSENS’ approach to packaging innovation. This project proves that aesthetic appeal, technical performance, and modern flair can come together beautifully—even in a canned format!
👉 Got a canned beverage project in mind?
Looking for a custom can label that truly stands out?
Let’s talk. INESSENS is here to bring your ideas to life.