Variable data makes it possible to have several different labels for the same product and thus to animate the products on the shelf.
For example, DIGIT LABELS, our digital printing house in the Bordeaux region, has just printed the Cinsault Sans Soufre range from Domaine du Grand Crès. Our client has received many positive reviews, including:
“The label is an eye-catcher in a shop”, “It has pep, it’s fun, it’s energetic”, “It’s fresh, young and dynamic, it’s in tune with the times”, “The 6 different stabilo colours are intriguing, you wonder, it makes you talk”, “Fun in a bottle”.
In short, the client is delighted: “the label is really successful, it’s exactly what I was looking for, to break the codes a bit, to shake up our range. To have something more youthful and fun, urban, pop. On a professional level, it had an impact. We’ve reached new customers (especially wine bars). And our existing customers are happy to have something new. We are really happy with it, young and old (it doesn’t only appeal to young people either 😊)”.
Thank you for all this positive feedback! Maybe this will make some people want to try variable data labels!
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