Beverage Label Trends (Alcoholic and Non-Alcoholic) in 2026

        In a promising market, one that is expected to grow by up to 23% per year by 2033 for certain products such as alcohol-free wine, beverage label trends are being watched closely.

While the alcoholic drinks sector forecasts more moderate growth (2–3%), confirming its solidity and maturity, the alcohol-free market is booming. So, what will the beverage label trends of 2026 look like? How can you stand out and turn your product into the benchmark label of tomorrow?

Aesthetic and Sensory Trends in 2026

    As with all trends, colour palettes evolve in cycles. In the coming year, Golden Saffron, Berry Punch and Cool Matcha tones will take the lead, offering vibrant designs and highlighting the healthy positioning of your product, whether it contains alcohol or not.

In a more neutral spirit, nature-inspired hues such as olive, ochre, deep reds, organic greens and soft pastels will also be in demand. The goal is to move away from flashy, attention-grabbing colours.

These organic shades can be produced using our 18 natural pigments derived from minerals or plants.

Innovations

     QR codes, booklet labels and many other innovations will help elevate your products. In 2026, printing-industry advancements mean that every challenge can find a tailored solution.

This remains true even when considering cost constraints, carbon footprint or production speed. At Inessens, our feasibility experts will guide you in creating a truly unique product.

A growing and diversifying Market

     A customer wishing to reduce their alcohol intake can turn to these alternatives, while another—who never acquired a taste for traditional wine—may discover an interest through alcohol-free options.

Regulations are also moving in this direction. The European Union recently approved the term “alcohol-free wine” for products up to 0.5% ABV, a simplification that aligns with modern consumption habits.

Personalisation and Micro-Series

     The rise of ultra-personalisation and limited editions has intensified in recent years, and 2026 will be no exception. Variable data such as first names or regions, as seen with Coca-Cola and Nutella campaigns, or even randomised data—the possibilities for differentiation and consumer engagement are endless. Consumers buy the product, but they also buy the packaging.

There’s no need to push personalisation to extremes, but overly neutral and anonymous packaging should absolutely be avoided—they are the very ones that discourage purchase.

According to Gitnux, 77% of consumers have already chosen, recommended or paid more for a brand offering personalisation.

To stand out further, brands can tap into event-driven labels (Christmas, festivals, vineyard anniversaries). The possibilities are limitless, and with support from our teams, your imagination can lead to a truly unique personalised label.

Key Challenges

     Ecology, health and aesthetics will be the main growth drivers for 2026. Your packaging design should reflect these aspects of your product. These are trends, of course, and diverging from them does not always lead to failure.

Consumers, who drink less each year and place ever more importance on environmental issues, quality, and local production, want products aligned with their values.

More than ever, quality outweighs quantity. And thanks to these shifts, tomorrow may see the rise of more mindful, responsible production—innovating without overusing resources.

Contact Us

Do you have a project for 2026? Contact us

Wine, spirits, food, cosmetics—Inessens works across all sectors.

Support begins with your first contact with our sales team, and continues throughout your project with our partner designers, feasibility experts and our nine printing sites across France.

Every product—whether entry-level or premium—can be elevated through our expertise.

Together, let’s make this 30th year of collaboration the finest yet.