At our Bidoit printing facility in Cognac, we produced the labels for the Beaux Parleurs range, created by Charles & César, a Bordeaux-based wine house founded in 2020 by brothers Charles and César Larraqué.
Their ambition is to make wine more approachable and easier to understand for everyone. This vision is reflected in clean, contemporary label designs and a style of communication that breaks away from the traditional conventions of the wine industry.
The project
The Beaux Parleurs range comprises four wines: a red, a rosé, a dry white and a sweet white.
The objective was to create labels that are simple, contemporary and instantly recognisable, perfectly aligned with the brand’s identity. They were designed for a generation eager to discover wine without the sometimes intimidating conventions of the sector.
To achieve this, several premium finishing techniques were combined to give the labels both quality and character while maintaining a refined, understated look:
Extra-white cotton paper, providing a natural feel and a premium finish.
Hot foil stamping, adding elegant highlights to selected graphic elements.
Blue high-build screen varnish, creating a subtle raised effect that enhances both the visual appeal and the tactile experience.
What our client had to say
“Once again, we are extremely pleased with the result. Beyond the outstanding print quality, we particularly appreciated the responsiveness of the team and the support they provided throughout the project. We received expert advice and guidance at every stage, enabling us to achieve a result that perfectly matched our expectations.”
The result
Combining these different finishing techniques requires genuine expertise, from the precise registration of the colours to the careful layering of the various tactile effects.
The result is a collection of labels that are refined, premium and contemporary, perfectly reflecting the identity of Beaux Parleurs: a welcoming and accessible wine brand designed to inspire a new generation to discover wine without unnecessary complexity or outdated conventions.
Do you have a label project in mind? Let’s talk.