Our printing house BIDOIT has printed the Saint-Michel range, an ode to life that is expressed in generous cuvées where land and vines unite powerfully to give the best of themselves. It is produced in Rabastens, a stopover town on the trails of Santiago de Compostela, from ancestral Gaillac grape varieties typical of the South-West.

Red, green, blue, black, meticulously chosen background colors, treated in Soft Touch to modernise the visuals of the Saint Michel range of our client Vinovalie. A transparent hot stamping highlights the name of the range, and shiny gold, matt gold or pink hot foil sublimate the illustrations.

This cuvée, a tribute to the abbey of Saint Michel, the cradle of the Gaillac wine-growing boom, has thus renewed its positioning on the shelves.

A design by Atelier 7, in collaboration with Vinovalie marketing.