When Maison Lombard approached us to print the label for their Gin Esprit “Les Ribauds”, they were seeking a medium that would reflect the excellence of their spirit. The choice naturally fell upon a booklet back label, a format that allows a genuine story to unfold.
A print that tells a story
This back label opens out to reveal the story of the gin, from its terroir to its artisanal production. Like the pages of a finely bound book, it invites discovery and prolongs the tasting experience.
A technical and aesthetic choice
At HAAS Etiquettes, printing a booklet label calls for particular expertise: precise folding, paper quality capable of withstanding time and handling, and flawless print clarity across multiple panels. Every detail counts to ensure the label is worthy of the spirit it enhances.
In the service of experience
More than simple packaging, this booklet label creates a moment of connection between producer and consumer. It transforms the act of purchase into an experience of discovery, and the bottle into a true talking point.
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