In the world of spirits, the sensory experience is central. The sense of smell plays a key role in appreciating the complex aromas of a whisky, cognac or rum. Inspired by the rituals of perfumery, a new approach is being developed for tasting events: the use of blotters.
A gesture borrowed from perfumery
In the world of perfume, blotters are strips of paper specially designed onto perfume cards to capture and reproduce the olfactory notes of a fragrance. This refined gesture has now been transposed to spirits. Rather than immediately dipping their nose into a glass, connoisseurs are invited to discover the aromas previously deposited on a scent pad.
This ritual allows the different aromatic layers to be fully appreciated without the influence of alcohol, which often dominates when the glass is approached directly. It also offers a first reading of the spirit’s aromas before the actual tasting.
A precise and immersive olfactory experience
The blotters allow you to explore the dominant notes of a spirit: woody, spicy, floral or fruity. This approach makes it easier to identify the aromatic components and enhances understanding of the product.
As part of an event or masterclass, they become a powerful teaching tool to guide participants in their sensory discovery. By multiplying the touches corresponding to the different notes of the same spirit, you can break down its olfactory profile before experiencing it in the mouth.
Innovation for brands
Spirits houses are increasingly incorporating this method into their product presentations, trade shows and customer experiences. Not only do blotters allow for a more refined approach to aromas, they also encourage more engaging interaction with consumers.
Inessens, your partner in enhancing your olfactory experiences
At Inessens, we work with spirits brands to create tailor-made olfactory aids. Blotters, perfume cards, booklets of blotters: we put our expertise at the service of your storytelling to offer your customers a unique sensory experience.
Would you like to integrate these tools into your tastings or brand events? Contact us to discuss your requirements and design the solution that’s right for you.
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