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Created in 1933, the BIDOIT printing house has always been one of the reference printing houses for the quality of its know-how in the cognac packaging market.

Acquired in 2004, it specializes in the printing of adhesive labels with complex and innovative technical platforms for the wine, cognac and spirits markets. From its acquisition by Ste ASET, which has now become the INESSENS Group, the BIDOIT printing company, which has 46 employees, benefits from the assets of a group established on 9 sites across France, with a turnover of 55 million euros, 300 employees, and whose capital is entirely owned by its managers.
Sébastien GARABOEUF, director of the BIDOIT printing plant in Cognac for the past 15 years, who will soon be taking on other responsibilities within the group as in_industrial group director, is currently accompanying Marie HARDEL, the new site director.
In a business that is constantly evolving and highly competitive locally and nationally, Marie HARDEL wishes to continue the work of adaptation and permanent modernization of the tools, initiated by the INESSENS group, but also to manage this difficult period of COVID 19 and its aftermath.

Installed since 2008 in a new and vast building of 3000m2 located in the Montplaisir business park in Cognac, the company has been able to improve its productivity through a major investment program and better working conditions. In this investment program, 15% of revenues have been devoted to improving printing and innovation techniques. Always at the forefront of innovation, in 207 0 the BIDOIT printing house became the first company in France to acquire a web offset press as well as a curved gilding group offering its customers 3D gilding realizations, for very important volumes. 2013 the company invests in a new production line bringing to 5 the number of production lines of the company. Thus the BIDOIT printing house offers a wide range of printing techniques: offset, screen printing, flexography, lamination and curved gilding.

The company invests heavily in research and development. Continuous innovation is one of the driving forces behind this activity. Research of new supports, new techniques and new processes …
Ensuring a maximum level of quality to its customers is also part of the priority axes of development of the BIDOIT printing house. In particular, the company has invested in efficient quality control systems in order to secure the entire production chain. These reflections and evolutions are permanent within the company but also within the group, in perfect agreement with the values of INESSENS, particularly in its commitment to a R.S.E. ISO 26000 policy. Also, it directs its steps towards more ecological techniques, on more virtuous materials and different supports, but also by the use of new inks and varnishes.
The printing industry generates large volumes of waste. The management and recovery of these materials at the end of the production cycle, in compliance with good environmental practices, is a priority for the company BIDOIT.

Today the INESSENS group opens its original activity rather turned towards food, wine and spirits, to the sector of luxury cosmetics and perfumery. This is an opportunity for BIDOIT to face new challenges because if these two worlds may appear, at first glance, different, their levels of requirements and business expectations are similar.

  • The aesthetic approach as a common foundation.
  • Quality is a top priority.
  • Regularity and respect of deadlines an imperative.

The R.S.E. approach implemented within all the different entities perfectly reflects the founding values and way of thinking of the group. Extremely federative, it has optimized the quality of exchanges and the participatory aspect of meetings, both internally and with other entities. Since the beginning of the COVID 19 crisis, this system has generated greater cohesion and efficiency among all employees.
Bringing together the priority issues of the INESSENS group on environmental issues, all the units including Ste BIDOIT now apply an internal label to the group called “Label ECO 7”.


  • Refuse single use
  • Reduce what is unavoidable today.
  • Reuse.
  • Recycle.
  • Give back to the Earth.
    This label aims to produce more ecologically, at all levels of the company. A referent pilots the group’s collective action with the 9 entities. Maximize video-conferencing to reduce travel, search for greener raw materials. An R&D manager is currently working on the development of inks based on natural pigments.
    These actions, which impact the different departments of the company, are also the consequence of an undeniable evolution of customer demand. Increasingly informed and aware of ecological causes, the latter integrates these environmental criteria in its final decision. This reality reinforces the orientations taken with the CSR approach, such as the use of 3 types of eco-responsible supports for labels :
  • The FSC whose origin is the so-called managed forest (1 tree cut = 1 tree planted)
  • The ORGANIC Sourcing Paper: which is not wood-based.
  • Recycled: old paper pulp.

COVID 19 : Constraints, concerns … but also a unifying period and a source of innovation.
Sébastien GARABOEUF and Marie HARDEL also underline that in total adequacy with the CSR spirit of the group INESSENS, this new period allowed to widen the traditional vision of group, and thus to initiate new collaborations with suppliers of the Charente area.

How have you experienced the impact of this crisis internally?
It was a time of great adaptation: health requirements, logistics issues, etc… but also very intense on a human level. It was imperative and necessary to reassure employees, we set up a daycare system for employees’ children before the confinement phase, teleworking, fears of job loss … fortunately we have maintained a good activity with a strong demand from our customers in the food industry” says Sébastien Garaboeuf.
Have you experienced any difficulties in the continuation of the activity?
Overall, all the staff showed a real willingness to continue the work and maintain the activity, a real pride to continue operating despite this health and economic crisis. “insists Sébastien Garaboeuf.
Has this crisis changed your sources of supply?
Indeed, we simply looked around us. There was a real awareness of the importance of local suppliers, who could perfectly match our needs. We discovered real partners in the local economic fabric, who also helped us to optimize the energy impact. “Sébastien Garaboeuf notes.